A ditty on the near-psychotic state into which I’ve fallen post and pre-publication of my first two books.
I spent various stretches of time within a two and a half year period writing and completing “Ring Around The Rosy”. Make that three years, and even more time/life devotion in the research and writing of my forthcoming “Astoria Strange”. (And when/if it will be forthcoming is a story I’ll get to in a moment.)
I’ve stated in a previous log that when it comes to understanding and following directions related to anything with even the slightest hint of technology – see, creating PDF files for book covers, formatting to meet print and eBook requirements, assembling a yoyo — I’m lost. And useless to myself. So I have to find who can do those things and pay them to do them for me and then hope they are done correctly (which I’m discovering is almost never) when I submit them in the hopes that a book will, as if by magic, appear.
Eventually these issues/struggles/headaches were worked out with my first book and my “Rosy” saw the light of day. To date some 50 people have bought copies, for which I am exceedingly grateful, one small step toward my goal of 10,000 copies sold. However, only 20% of those purchasing people have, subsequent to reading it, gone over to Amazon and left a review – and I’m talking three or four lines, not the Gettysburg Address. I don’t know why that is, I honestly don’t, though a dark cloud of suspicion trails behind me and whispers that many if not most of the buyers never bothered to read the book. Seriously. Maybe they bought it to be nice, to be friendly, to support a first-time author. But they didn’t read it because, as has been noted in a previous post on this Blog space, 53% of everyone over 18 years of age in the United States never reads another book – not a one – after leaving high school. Which, I am coming to believe, sadly, includes my Facebook and email and Twitter friends and followers. Like, before this, I thought my friends had to be hipper than the general population. But.
What’s an author to do? I have begged and cajoled, reminded and revisited book-buying friend after friend to take four or five minutes and leave an Amazon review. Because I’ve learned that there’s something called an algorithm, and for Amazon books that magic number is 20 reviews. Twenty reviews pushes the algorithm and that pushes the book in front of a lot more people. And please let me be clear here. Short of a terrific Stephen King endorsement or a call from Stephen Spielberg, he’d like to purchase the rights for his next film, this isn’t about making money. Full disclosure reveals that for each paperback I sell on Amazon I clear a hefty $2.78. For each eBook it’s $2.02. To date my expenses to publish and then minimally market “Rosy” are something around $396. That includes a number of paperbacks I’ve bought in bulk, to sign and sell, and on those I make a little more.
The point is, it ain’t “Show me the money.” What it is, and I’m betting this is true in some manifestation or another with every author, is having the book seen/read by a whole bunch of people. Because I believe in it, think it’s good, think it has positive things to say about life, human qualities we need to be reminded of now more than ever.
This will be true for “Astoria Strange” as well, and in fact, because the number of words are much greater than in “Rosy” – more than three times greater – the book will cost much more to print and I will have to charge more for each book, and after all that make even less per book, like $2.44. It’s not the money. As Salem State (MA) College professor Jay McHale once said — “The tissue is the issue.”
I will have published two books in my 69th year on the planet, and my preference is that people read them, at least those among the 47% who actually continue to read after their 18th birthday. I say “will have published” because this morning I received the proofs back from Amazon’s CreateSpace publishing company for the final check before they become real, tangible, hold them in your hands things, and lo and behold, the “A” in Astoria was sliced in half off the front cover. Maybe the book should be titled “Storia Strange”, maybe there’s an alliterative spell to be cast. Hopefully they can fix it, I like it the way I wrote it.
The writing is hard, in a way, and also incredibly thrilling – it’s beyond a mescaline trip to watch as things happen completely on their own, and characters show up never before considered. Like three homeless guys in (A)storia, and a junior high girl named Elsbeth Dowd. Never mind detectives from other states that show up in the quaint Oregon coastal town and jump right into the middle of all the hooptedoodle. Yes, there’s magic in being a writer.
The technical stuff, the half-assed attempts at marketing, the chronic begging of friends for support – I’ve come to learn that part of being a writer is what it is. Add it all up. At least for me, it means a self-publishing, rushing toward 70, left coast yippie finally living out this particular dream.